Pilar Niño Telemundo48 Área de la Bahía reporters show she's talented in the kitchen.
For this Social Media campaign, our objective was to create excitement and engagement for the upcoming premiere of "Top Chef VIP" through a 10-day social media campaign.
Highlights of the Campaign:
We launched Teaser Announcement: Introduced "Top Chef VIP" with a captivating image and a countdown to the premiere, building anticipation among the audience.
Also, we posted videos showcasing anchors and reporters cooking their favorite recipes, encouraging audience participation by tagging friends who love cooking competitions.
Also, we posted videos showcasing anchors and reporters cooking their favorite recipes, encouraging audience participation by tagging friends who love cooking competitions.
Fun Fact Engagement: Utilized relevant hashtags to increase visibility while sharing captivating fun facts about the show, like the most challenging dish ever cooked on "Top Chef VIP."
During the ten days, we Introduced each "Top Chef VIP" participant individually through posts and brief bios, showcasing images of their signature dishes.
On the day of the premiere, we Launched a website push notification as a premier reminder, providing followers with a link to the show's website for additional information.
Dramatic Moment Sneak Peek: Shared thrilling sneak peeks from the first episode with engaging captions, generating excitement and anticipation.
During the promotion, we asked our audience on social media what is their favorite chef before the show aired and promoted sharing stories.
Countdown Reminder: Shared visually appealing countdown posts, reminding followers of the one-day left until the "Top Chef VIP" premiere.
We posted an exclusive interview with a contestant on the premiere day, encouraging followers to tune in and participate in live discussions using a special hashtag.
Throughout the campaign, utilized Instagram and Facebook stories to share updates, behind-the-scenes moments, and interactive content such as quizzes and polls. Ensured consistency with the show's branding and tone while maintaining authenticity.
Result: The campaign successfully generated excitement and engagement among the audience, leading to increased viewership for the premiere of "Top Chef VIP."
